JOIN THE DIGITAL REVOLUTION

I love storytelling - an art form which has become part of our existence.

The nature of storytelling has become more than just your grandma reading a few words from a book when you were a child. It is now the foundation for any content marketing strategy. It creates a feeling of familiarity to portray an experience your audience will connect with.

Thanks to the digital revolution, storytelling has become more prominent than ever. With so many mediums and platforms available to tell your story - while striving for the same set of emotional connections as your competitors - your point of difference to cut through has never been more important.

Therefore, to give yourself the best opportunity to ensure this happens, it’s not about just ticking the digital boxes.
It’s about believing in it, getting excited for what it can do and investing into it.

This is where I come in.

Digital without strategy is like a car without a GPS. Your presence might be felt on the road but you keep going round the same roundabout.

Aligning a digital strategy to your overall business objectives provides a clear roadmap of how digital will support these objectives and ultimately, provide value to your organisation.

An independent audit of your current digital properties will provide you with a comprehensive analysis of what you are doing well, what you could be doing better, how you stack up against your competitors and the recommendations you need to create or optimise your digital strategy.

The value of analysing data obtained by digital is priceless. For all the negative stigma surrounding the use of social media and other digital platforms, the insights it provides certainly makes up for it.

Data should be at the forefront of most business decisions, especially when it comes to digital. Drilling down into your analytics can paint a realistic picture about your audience and if they are contributing value to your bottom line. It also provides an insight into your competitors.

Regular reports and analysis of the data that is already in front of you will drive consistent recommendations and optimisations for your digital strategy, allowing you to get more from it.

You may have heard the famous phrase coined by Bill Gates: “Content is King.” Granted, you don’t have a website, app, community, video, social or anything else without it [content].

Content provides the building blocks to effectively shape and target your audience. It is the anchor of a broader engagement and acquisition strategy, allowing you to make data-based decisions at scale, boosting your marketing effectiveness. However, content trends move quickly and keeping up with the latest is key.

Whether it be in the form of copywriting, blogs, EDMs (electronic direct mail), photography, videography, influencer marketing etc, the production of engaging and shareable content is key to any digital success.

If you have never had a website or prioritised it, the year 2020 may have taught you one thing: this needs to change.

A website is your online storefront and the place people initially come to learn about you and your business - especially when online seems to be the only option. When done correctly, it can become more than that. It can host valuable content, it can improve your search ranking, it can build your customer database and it can ultimately drive sales.

A build/rebrand/optimisation of your website will provide the gateway to the digital return on investment you have been waiting for.

Facebook is one of the most efficient ways to advertise online but it is also one of the most daunting. With over 2.7 billion monthly active users (Aug, 2020), the platform Facebook provides to reach your customers with different messaging as well as potential new customers is enormous.

Advertising on Facebook is targeted, intelligent and inexpensive. Done right and it can have profound effects on your bottom line, increasing your awareness and/or sales.

Get more for your money by experiencing first-hand the valuable impact Facebook advertising can generate for your brand.

Social media is called ‘social’ for a reason. It is a two-way communication channel between you and your audience. Businesses cannot expect their audience to be more engaged with their social media content if they are not willing to interact themselves.

It has never been easier to interact with a business. Social provides this avenue 24 hours a day, seven days a week. The action taken to respond generates trust and builds loyalty.

While community management may seem daunting, the reward for effort is highly valuable and sometimes even profitable. Invest into this.