Logo of Joel Smith Digital - A Digital and Social Media Consultancy
Why settle for something good,
when you can turn it into something GREAT!

ABOUT

Social Media Producer
Laver Cup, Chicago, 2018

The combination of digital and sport excites me. The pure love and passion for this doubles pairing gets me out of bed every morning, eager to discover the next digital trend and how it could be applied to the sporting industry.

Like most of you, the digital world seemed scary at first but having since immersed myself optimising digital strategies for the likes of Fulham Football Club, the NBA, Gfinity Esports and the Royal Spanish Football Federation, there is no denying the power and return on investment it can have.

Remember that 90’s Australian TV show you would watch with your family every single Saturday night? If it wasn’t for the social media platform YouTube (the Internet’s second largest search engine), I wouldn’t be able to share this piece of content with you and the world. Yes, that is me - an eight-year-old who decided to play the guitar the wrong way.

Unfortunately, a career in playing the guitar behind my head was short-lived, gaining a journalist degree and turning my attention to producing engaging and shareable content, building websites and communities, turning digital properties into commercially viable platforms and analysing data to better understand an audience.

In between running social media accounts for the likes of the Australian Open, the AFL, the Laver Cup and World Boxing Super Series, I was able to nurture my love for photography by visiting 36 out of 44 European countries, documented by my travel Instagram account: TravellingUggs.

Nothing provides me more joy than sharing my knowledge and passion with those all across the world.

Hi, my name is Joel Smith - your digital and social media consultant.

More »

SERVICES

Strategy and Optimisation

Strategy and
Optimisation

Analysis and Insights

Analysis and
Insights

Content Production

Content
Production

Website Development

Website
Development

Social Advertising

Social
Advertising

Community
Management

Workshops and Guest Speaking

Workshops and
Guest Speaking

Not sure what any of these mean? Click on the icons to find out.

TESTIMONIALS

Testimonials

“Joel has been a pleasure to deal with for Flashback Vodka. His knowledge of an ever- changing social media landscape is very valuable given it's such a complex platform. The alcoholic beverage market is extremely competitive and his ability to provide market leading insights and flexibility deliver us outstanding results. His experience and ability to adapt at speed recently saw an additional 35 x sales in the first week of a new campaign for our business.”

Michael Emmerson

Director, Flashback Vodka

“Joel has been pivotal in getting our outdated website into a good transition phase for a new rebuild in 2023. We have appreciated his excellent digital advice regarding the “back end” of website development with clear direction. He is a fabulous trouble shooter, respects deadlines and is a clear communicator. We look forward to our next stage of our site rebuild under good guidance and creative capabilities.”

Robyn Golder

Chair, Tooronga Village Inc.

“It was fantastic to engage the services of Joel, who provided me with a very valuable comprehensive assessment of our social media set up, really giving me an understanding of our audience, a clear picture of our current set up as to how we are utilising social media and an outstanding plan of recommendations to implement to ensure we are maximising the reach and engagement we desire of our social media accounts.”

Brett Phillips

SEN Broadcaster and Tennis Commentator

“I have worked with Joel in events and media as part of a larger international group, as well as a smaller local team. As an employer I am looking for people who are dynamic, flexible, creative and diligent and Joel brings all of those characteristics. He is a self-starter who is always presenting new and diverse ideas, and has a keen eye for the latest trends and possibilities within the social media space and media in general. I look forward to working with Joel again, and would recommend that you do to.”

Ian Cohen

Managing Director, COZALIVE Media

“Bringing on Joel was the best thing for our business. We always knew we needed a digital presence but it was simply bubbling away in the background, bringing in not a lot of value. Joel's knowledge of digital and social media is second to none and his services has really shown us why any small business should prioritise digital marketing.”

Joshua Smith

Owner, La Cabra Mexican

“Joel has been a key member of our teams at the Australian Open, Laver Cup and ATP Cup. He is experienced, highly capable and conscientious, with an excellent knowledge of established and emerging platforms. He has proved himself both reliable and creative as a social media lead, as well as able to offer deeper insights around strategy. He has always remained calm, positive and full of ideas despite the very long and unsociable hours, and often intense atmosphere, around major sporting events. His willingness to go the extra mile was rewarded with special merit by the CEO at Australian Open 2020. From the wording of a social media post, to implementing a strategy around live broadcasts, to advising on video and design production, Joel’s wide range of skills has proved invaluable.”

Piers Newbery

Content Manager, Tennis Australia

PORTFOLIO

7 Olympics.png
AFL.png
WRSS.png
WBSS.png
UEFA.png
Threshold Sports.png
NUFC.png
PSG.png
Laver Cup.png
Juventus.png
NBA.png
ITF.png
Gfinity.png
FIFA.png
Australian Turf Club.png
FFC.png
F1.png
CFC.png
ATP Tour.png
AO.png
2017 World ParaAthletics Championships.png
Rematch.png

CONTACT

Scared of social media and the power it harnesses for your brand?

Know you should have a website but don’t know where to start?

Have a lot of data but not sure what to do with it and how it can be used to your advantage?

Send me an email: jgbsmith.3@gmail.com
Alternatively, tweet me @SmithySays